On-demand events Archives

How to Bring Your Brand to Life

Creating a great brand requires more than just making a beautiful logo. Hear best practices from brand leaders on how Black business owners can create a unique, highly resonant brand that will keep customers coming back.

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In Conversation with Wayne Brady

In this keynote session, producer, actor, and musician Wayne Brady sat down with Yelp’s Darnell Holloway to discuss the soft skills that businesses should integrate into their operations and use in everyday life.

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Meet the Yelp Community Team

Learn how Yelp Community Managers work to connect great local businesses with customers in their communities.

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Success on Yelp

Learn how to implement the most important tools that will help you optimize your listing and manage your online reputation.

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Better Marketing Starts With Better Audiences

Learn how Yelp’s newest off-platform solution, Yelp Audiences, helps national and regional marketers reach their target markets by taking the guesswork out of finding your customers.

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Yelp’s Black in Business Summit

Headlined by Wayne Brady, Yelp's 2022 Black in Business Summit highlighted inspiring stories, business tips, and lessons learned from Black entrepreneurs. Replay all the sessions here.

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Yelp 101 en Español

Aprenda a implementar las mejores herramientas que le ayudarán a optimizar su página y manejar su reputación electrónica.

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Analyzing Reviews to Improve Efficiency and Increase Revenue

Discover the hidden clues in your online reviews that can help your business improve efficiency, retain customers, and increase revenue.

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Boosting Your Brand (and Sales) with Effective Marketing

As the “new normal” takes shape, businesses struggle to merge pandemic-related operations with the re-entrance of patrons into their brick-and-mortar businesses. Join Nicole to hear how it’s done—and how to do it seamlessly from a branding perspective.

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Yelp’s Women in Business Summit

To celebrate Women’s History Month, Yelp hosted its second annual Women in Business Summit on Thursday, March 24, 2022. Headlined by beauty entrepreneur Bobbi Brown, founder of Jones Road Beauty, this summit brought together dynamic female entrepreneurs, along with leaders in social media, marketing, and finance, for a day of thought-provoking conversations, inspiration, and actionable advice.

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In Conversation With Bobbi Brown

New York Times best-selling author and Jones Road Beauty founder Bobbi Brown shares what she’s learned about reigniting your entrepreneurial spirit, following your dreams, and leading as a female entrepreneur.

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Breaking Through: How To Make It in a Crowded Market

Hear from Glossier and three founders from the next generation of leading beauty brands to learn how they have navigated the delicate processes of starting their business, scaling it, overcoming obstacles, and tackling new goals.

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Creating Memorable Customer Experiences

Many times, customers are drawn to memorable experiences over products. Hear great examples of creating memorable and unique experiences for your customers that will keep them coming back.

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How to Build a Strong, Supportive Network and Choose Collaboration Over Competition

Many successful business owners believe that collaboration and leaning into your network can greatly expedite your journey to success. Hear more about building a strong and fruitful network and how networking can enrich your business.

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Money Matters: Understanding Funding and Finance for Your Business

Hear more on the topics of finance and venture capital and the basics about fundraising and financing—from where to turn for capital to the basics of making a pitch.

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Watch Us, Follow Us: What Video and Social Media Mean for Local Business

Hear from leaders in the social and video industries about how businesses can leverage these platforms to stay relevant and keep their audiences engaged.

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A New Era of Working Motherhood

The pandemic upended the work/life balance of working mothers, while for companies, it ushered in an opportunity to re-evaluate how they can support employees. Hear from powerful leaders who have made it work.

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Building Your Brand Identity

Hear best practices from brand leaders on how businesses can create an impactful brand, both in storefronts and across digital channels.

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A 5-Star State of Mind

5 stars or 1 star, all reviews are an opportunity to market your business. 93% of customers read reviews of local businesses before picking one, so it’s important to get it right. In this webinar, learn best practices for responding to customer reviews—both positive and negative.

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Using Reviews to Unlock Your Competitive Advantage

Positive or negative, all reviews present an opportunity for your business. Some reviews tell you where to improve, while some provide insights into how you’re winning and retaining your most loyal customers.

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9 Steps to Grow Your Business Successfully

Growing your business can be challenging, confusing, and risky—but it’s also one of the most rewarding parts. As you consider expansion, there are a few key fundamentals that can be applied to any business type.

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Success on Yelp: Free and Paid Tools

In this session, discover how Yelp’s new tools and features can help you communicate your most important business information to current and potential customers.

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Creating the “Killer” Business Pitch

Knowing how to prospect, pitch, and sell yourself (and your services) in a way that genuinely resonates with your potential clients can take your business to the next level.

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How to Make More Money From the Leads You Already Have

As a service provider, knowing how to turn leads into deals and prospects into paying customers is key to elevating your business. In this webinar, home services industry expert Madeleine MacRae shares how you can serve more customers, make more sales, and earn more money from leads you already have.

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