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A 5-Star State of Mind

With Emily Washcovick

56 minutes

Build and grow your business with Yelp

Manage my free listing

5 stars or 1 star, all reviews are an opportunity to market your business. Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one*, so it’s important to get it right.

In this replay of a live webinar from January of 2022, Yelp’s Small Business Expert Emily Washcovick covers:

  • Best ways to respond to reviews—good and bad
  • Real examples and advice from businesses that are excellent at responding to reviews and abiding by HIPAA compliance / patient privacy
  • How to leverage reviews in your marketing
  • Responding to reviews to drive new and repeat business across all platforms

Learn how to manage your reputation and engage with users on Yelp and other review platforms.

*BrightLocal, 2020


Emily Washcovick Senior Marketing Manager and Small Business Expert at Yelp


As Yelp’s Small Business Expert, Emily is responsible for building a thriving network of local business owners, operators and marketers through education and networking events (now, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement, reputation management and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements, she’s able to share insights that business owners of all kinds can leverage for the future of their business. She is also the host of a new podcast from Yelp and Entrepreneur Media: Behind the Review. Each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions.

Grow your business with Yelp

Manage my free listing

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