Creating the “Killer” Business Pitch
With Precious Williams
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Knowing how to prospect, pitch, and sell yourself (and your services) in a way that genuinely resonates with your potential clients can take your business to the next level.
In this webinar recording, Precious Williams—pitch master, author, and owner of Perfect Pitches—will teach you how to craft and deliver the “killer” pitch and slay all competition.
In this presentation, you’ll learn:
- How to attract, sell and close on your most ideal prospects, turning conversations into currency
- The best kept pitching secrets that sell your products and services faster
- The top techniques when it comes to staying top of mind no matter what
- How to make you, your brand, and product or service simply irresistible and the only choice that matters!
- How to showcase your expertise, speak up for yourself, and become the #1 choice for your ideal customers
Precious Williams pitched her way to a successful career as a professional speaker, best-selling author, and founder and CEO of Perfect Pitches, an elevator pitch and sales training service. Since her first speaking gig—at age 16 in front of the mayor of St. Louis—Precious has appeared on “Shark Tank,” headlined major speaking events, and won 13 national elevator pitch competitions. Then, in 2018, after a personal loss and period of homelessness, she began sharing her story and expertise with corporate clients such as LinkedIn, Google, and Microsoft.
- From attorney to professional speaker
- Winning a “no win situation”
- About Precious
- Truths to keep in mind
- The pitch that got her on Shark Tank
- Believing in your own ideas
- Mastering the pitch
- One pitch is never enough
- Make a killer first impression
Hey, hey, hey. My name is Precious Williams. Proud founder and CEO of Perfect Pitches by Precious. Today, I’d like to welcome you to the Art of the Killer Pitch. I’m going to show you how to go from unknown to being a legend and legendary. That’s what’s happening in my life. That’s what’s happening in the lives of my clients. I want to welcome you here today. I want to thank Yelp for this wonderful opportunity. If y’all ready to go. Y’all already see my personality. Y’all already see my picture. We’re going to go in. You have questions, please put them in the comments. If I ask questions, I’m very interactive. Please respond back. If you’re ready, let’s go.
Is it time to shake things up? Is it time to take action right now? We have a pandemic, an economic downturn, and social unrest. When I tell you, there’s so many things that I have learned in this process about going harder, having to pivot, having to make changes, and having to pitch in a way I’ve never had to before. You see, before the pandemic, I worked with a lot of individual clients whether they were speakers, they were entrepreneurs, especially service based entrepreneurs. When the pandemic hit, I was told, “No one’s going to hire you. No one’s going to book you. No one has money. Businesses are failing. No one’s buying.”
You know what I decided to be? The fourth quarter quarterback. Give me the ball. I’m running with it. Because in these moments, you get to see who’s really with it and who’s not. What time is it? I want you all to think about shaking things up. I want you to think about how your sales pitch is different, how your elevator pitch is different, how your media pitch will be different, how you approach your target market will be different after this presentation.
When I talk about the art of the killer pitch, I want you to slay all competition. I don’t care if they’re bigger than you, smaller than you. I want you to walk in like, “This is mine.” This is the target market that I’m serving and being very specific about that and, also, at the same time, just knowing that where you are right now is not where you’ll always be.
From attorney to professional speaker
I’m from the Inner City in St. Louis, Missouri. I lived in Brooklyn, New York. As a little girl, I knew I was going to come to New York City. Even if everyone around me said it was never going to happen. I knew that I would be on television and I would be doing big things. Even if it didn’t even look that way. When I tell you, being the killer pitch master and helping you all slay all competition, that’s what we’re going to do today and we’re going to do it through the art and the science of the killer pitch. No more pitching as usual. As y’all know, I love to say “pitch, please.”
How do you win a no-win situation? So many of us are struggling. So many of us don’t know where to go or what to do. We are coming up to Black Friday. We’re coming up on the holidays. How do we sell more? How do we get more eyes on our businesses, our brands, our books, our products and services? I want you to think about rewriting the rules of the game. I’m going to share a short story with you all.
The first venture
In 2010, I had an idea to start my first company, Curvy Girlz Lingerie. I was 327 pounds. I was an attorney and I was very disgruntled. I was told no one would ever buy from me because I was too fat, too Black, and didn’t have an Ivy League degree. Now, all of that may have been true. But I believed that full figured divas and plus sized fashionistas needed lingerie that was red hot sexy and stylish and fashion forward. Even though my family and friends did not believe in me—in fact, no one believed in me—I kept pressing forward.
I left my attorney position, even the document review positions, because I wanted to go all in. I had no money coming in, negative 400 dollars in my bank account. I went to an event I could not afford. They had media sponsors there. I walked up to producers with MSNBC because I couldn’t go to CNBC. I hadn’t stolen anything so I can’t be on American Greed.
I walked up to the producers not knowing what they was going to say, put on my best Calvin Klein dress, three pairs of shape wear, and we were going in. In the natural, it doesn’t even look like this should’ve worked. Didn’t know how to pitch but just went anyway. It was a crazy small business award.
I walked up to the producers at MSNBC and they’re laughing and joking. They look at me and I look at them and they look at me. Who are you? Well, I’m glad you asked. My name is Precious Williams and I’m a proud founder and CEO of Curvy Girlz Lingerie, with the ultimate shopping experience for full figured divas and plus sized fashionistas. You can call me the female MacGyver of business because I, what? Always deliver.
They started laughing and I’m feeling like, “That’s all you got.” Right? I had this look on my face like… He said, “Have you heard of our show Elevator Pitch?” I hadn’t, y’all. But in the moment, of course. Everybody’s heard of that show. They were like, “You’d be good for this show. You came with so much confidence. You’re the first person that pitched to us tonight.” Word? We’re going to bring the host over to talk to you. She comes over. She goes on stage to get her award. JJ Ramberg. They bring me her booking producer, a tall, elegant Black woman. She looks at me. “Oh, I’ve heard of you, Precious Williams.” Now, I want y’all to know. She had never heard of me because I had no name before that. She told me, “Give me your elevator pitch.”
Well, you know I’d already did my business plan and I just went ham and cheese, peanut butter and jelly on her. I was going hard. She said, “Stop. You can be on the show.” Because it was a dark night and we were in this space, she couldn’t see the tears in my eyes. She asked me for my business card, y’all. But I didn’t have any. I had negative 400 dollars in my bank account. I said, “Oh. I’ve been here all night. I ran out of my cards.” She’s like, “Okay.” She gives me her business card. Y’all, I don’t know how I got there and I didn’t have the money to get home.
But when I got home, I emailed her. Three days later, she calls and she’s like, “Hey, we’re looking for your website. Oh, we can’t wait to have you on the show.” Y’all, I couldn’t admit to her we didn’t have a website. I couldn’t admit it so I said, “We’re going through a rebranding process at this point so we’re getting everything set up for our new website. So when I have it together, I’ll basically let you know.” She’s like, “Oh, okay. Okay. Cool, cool, cool.” My friends and I, right after that, put together the craziest website you’ve ever seen because none of us have those kinds of skills.
When they called and said, “We’re going to pick you up two days before Valentine’s Day, 2012.” They came and picked me up in a Cadillac Escalade and drove me to Rockefeller Center. My friend was supposed to do my makeup. She didn’t show up. I get there, they put me in makeup. Alex was the hair person. All of them were there because it was a weekend. They’re like, “We’re going to come see you.” I’m so scared, y’all, because I don’t know what to expect. No one believed I could do it. I’m supposed to be too fat, too Black, no Ivy League degree. I literally have to pitch in front of investors.
When they brought me to set and told me to stand on the X and my lingerie was in the background and they said, “Action.” I spoke 54 seconds out of 60 seconds with my elevator pitch. After I finished speaking, it’s like I went deaf. I heard nothing. They were talking to me because I couldn’t believe I did what I did. When I came to, I heard the host of the show say, “That was one of the best pitches we’ve ever heard in the history of this show.” Now, mind you, she’s talking to a big Black woman with a Mohawk. I couldn’t believe it. That day, y’all, I went from negative 400 dollars to 500,000 dollars, an investment in my company.
Winning a “no win situation”
What is the moral of this story? How do you win a no win situation when your family, your friends, your associates, no one believes in you? They tell you to stay being an attorney because that’s safe. We all know there’s nothing safe anymore. What did I do? I started to go forth with my dream. The same way we allow people to go find themselves, go backpacking through Europe, I wanted to do the same for myself. Because I was willing to put the sweat equity in, I was willing to do whatever it took, I literally walked away with 500,000 dollars.
Changing your language
The first thing I did when I changed my language, I changed the game. I didn’t say plus sized women. I said full figured divas and plus sized fashionistas. They were like, “Whoa. Where did that even come from?” Because I can’t talk about my target market. I can’t talk about our clothes in a generic way. I had to talk about it in a way that made people excited.
Go big or go home
Number two, you either go big or you go home. I went there to do something that night and to prove once and for all that you can pitch your way into any situation, even when you have no money in your bank account. By me being on that show, a lot of other people of color, entrepreneurs of color, applied to be on the show because they saw me do it. They hadn’t seen anybody who looked like me before do it. Sometimes you got to be that trailblazer and get kind of beat up. But when you succeed, it’s like what the great Tai Goodwin always says. When you step into your purpose, another woman or a man can step into theirs.
Rewrite the rules
I want to know. How do you win a no win situation? You have to rewrite the rules. How are you approaching your target market? Should your target market switch? Because maybe who used to buy before can’t buy today. Is there another place that you’re not looking at? Is there another target market you’re not looking at? How will you rewrite the rules of pitching by presenting yourself differently? We’re going to talk about that today.
Here’s my contact information before we really get into the meat and potatoes of this presentation. My website is www.perfectpitchesbyprecious.com. My email address is firstname.lastname@example.org. On Facebook, I’m @PerfectPitchP. On Twitter, I’m @PerfectPitchP. On Instagram, I’m @PerfectPitchesP. And on LinkedIn, I am Precious L. Williams, Killer Pitch Master. You got to always stay on brand.
Just a little bit about me for you. You’re like, “Why should I even listen to her?” As a world class master communicator, I’ve been speaking professionally since I was 16 years old. I am 42 years old now. That’s 26 years of professional speaking excellence. I am a 13 time national elevator pitch champion who’s successfully appeared on Shark Tank, CNN, Wall Street Journal, Forbes Magazine. I’ve had two billboards in Times Square with two out of three of my books. My books have been reviewed by Forbes Magazine. Four time book of the year finalist. But why should that matter? Because I was just like you. A small business that only went on a hope, a prayer and a dream. And I kept going.
When I was on Shark Tank… I’m going to share with y’all part of my Shark Tank pitch if you all want to hear my Shark Tank pitch. What made the Sharks say, “Whoa. Wow. That’s unique and that’s very, very different.” I’ve been in movies and documentaries around the world. I’m a corporate trainer for LinkedIn, Google, Microsoft, Federal Reserve Bank, Intuit, QuickBooks, NBC, Universal, colleges and universities. In fact, I’m now on the faculty of Babson College, the number one school for entrepreneurship. You can call me Professor Precious.
These are things that I couldn’t have imagined when I was a little girl growing up in poverty in St. Louis, Missouri with two parents who did not want me. When I tell you, go big or go home and fortune favors the bold, it’s because I had to live that myself. I encourage each and every one of you to step out of the shadows and into the light and greatness that you belong. You may have no sales right now. There were years I didn’t have sales. There were years that I hired the wrong people and made mistakes. But the reason why I can smile today is because I learned from those mistakes and I’m still standing while people who thought they were so much better than me don’t have companies right now.
Being able to change on a dime, being able to show that what you do right now can apply in different industries. Where you are right now is not where you’ll always be. Finally, I won speaker of the year 2021 from DreamWakers. I’m just so excited that on November 4, this year, I will be in an article feature in the Wall Street Journal. Life has come full circle in 10 years. It was worth the hassle for the tassel.
Truths to keep in mind
The art of the killer pitch. What? Begins now. On your mark, get ready, get set, go. Here’s some truth bombs I always want you all to think about. It’s not just about the presentation. It’s also about your self worth, how you see yourself. I don’t care what society says. When they told me I was too fat, too Black, and didn’t have an Ivy League degree, that did not stop me from going out there. Before Lizzo, before Ashley Graham was on the cover of Sports Illustrated, it was me standing before the Sharks in all my glory in a low cut, canary yellow peplum dress with extreme makeup and an Afro and I’m going hard. I’m going ham and cheese and peanut butter and jelly on them and they are stunned and spellbound.Know your worth
You can do it. I didn’t grow up with people teaching me how to speak. I learned how to speak on the job which is why I sound different from everybody else. Your self worth is determined by you. Beyonce said that. How she sees herself has nothing to do with all the trolls that tell her she’s not great. She can’t sing. Don’t worry about everybody else says. Focus on the impact you want to have on your target market and getting them to see you as the only resource, the only solution to their problem. What you do everyday is what’s going to make the difference. Not what you do once and a while.
You’re always going to have people who are going to tell you, “I’m going to do this. I’m going to do this.” “I’m not a “I’m going to”. I’m just going to go ahead and do it and we can talk about it later. I want you to be consistent. You are going to have bad days. You’re going to have days you struggle. That’s what you have your support network for. That’s why I’m so blessed to be able to partner with Yelp about this because the only reason I’m here is because they see the value in what I do and how I go into companies, corporations, nonprofits, foundations.
Several of my clients have appeared on Shark Tank, successfully gotten investments. They’re winning pitch competitions. They’re getting two year corporate training contracts at big companies, inner social workers. They are launching their next business, brand, book, product, and service and it’s selling out. It’s because it’s the art of the killer pitch.
I’m dropping bombs on you today. I want y’all to go ham and cheese and eat the meat and spit out the bones because we love Beyonce and we also love consistency and also showing up everyday and being on your what? Kanye.
The pitch that got her on Shark Tank
Confidence. Bring it. Bring it. What does it mean to have confidence? I’m going to share with you all right now part of my award winning pitch that got me on Shark Tank Season Eight in 2016.
Ladies, ladies, ladies, ladies! It’s Valentine’s Day and you finally met the man of your dreams. You know what time it is. It’s time to find some sexy, sexy, sexy lingerie to set the mood all nicely. But you’re well over 200 pounds. What’s a big girl in the city supposed to do? Well, if you’re anything like me, then you went to Victoria’s Secret and you found out they don’t make a bra in your size. What? So then you went to Ashley Stewart and Lane Bryant and you didn’t really like the selection. Finally, as a last resort, you went to Macy’s where your choices were black, beige and white. Again, what’s a big girl supposed to do? Well, that’s why I created Curvy Girlz Lingerie.
At Curvy Girlz Lingerie, we’re the ultimate shopping experience for full figured divas and plus sized fashionistas. And just so we’re clear, there are over 40 million women. Did you hear what I just said? 40 million women size 14 or larger in the United States just like me and we all want pretty underwear. It’s just too bad the most mainstream lingerie companies don’t create any products for women my size. We had to do that. Now, you might be asking this question. Where them dollars at? Where them dollars at?
Well, Sharks, in the first six months of operation, we crossed six figures with our innovative website, www.curvygirlzlingerie.com and girls is with a Z, not an S because we keep it urban and we keep it what? Funky. Then we created our own direct home party sales model where we had stylists paying us to introduce our line to their network. Then wouldn’t you know? We had the audacity to go on a nation wide tour where we got to introduce our line to communities that never would’ve had access to it.
Because of that, we wanted to show women, especially curvy women, that we celebrate the beauty of curvy women everyday. You will not be in the background. You will not be the funny fat girl. You will be the Beyonce of your life. I started my company, Curvy Girlz Lingerie, because I was dating a very famous Hollywood actor. At 327 pounds, most people just cannot believe that really happened. Not only was I pulling up to sets, not only was he holding my hand in public, I felt something I never felt. I never felt beautiful. I never felt wonderful. But he saw something in me and I wanted every woman who had meat on their bones to know, when other people ignore you, it does not mean you should ignore yourself.
If I got to step out of the shadows and into the light to show you what’s possible, I will. When I started, people were telling me I was too fat, too Black and didn’t have an Ivy League degree. I still don’t have an Ivy League degree. Yet, I taught at Harvard University this year because of what? The killer pitch master. My job is to show women every day that they’re worthy.
If over 40 million women who look like me, who don’t even know that they can wear sexy things, they could attract the man or the woman that they want, this is why Curvy Girlz Lingerie is a success. This has been a neglected market. As a female MacGyver of business, I always deliver. Even when I was told I was too fat, too Black and no Ivy League degree, I pressed on because fortune favors the bold. Sharks, you’ve seen the rest. Now, you’ve seen the best. My name is Precious Williams and I’m the proud founder and CEO of Curvy Girlz Lingerie, the ultimate shopping experience for full figured divas and plus sized fashionistas.
Then I stopped. They were like, “Whoa.” And then I said, “Okay, ladies. Now, let’s get in formation.” The door opened. My full figured divas came out. Mark Cuban was like, “You go, girl!” And Robert Herjavec said, “Watching you is like watching a master at their craft.” Now, mind you, you don’t usually see that when a woman of color back in the day did that. So what does that tell you? Bring the confidence. People are always going to try to knock you down. I need you to have the confidence to keep going regardless. The people who make it to the top, if they’ve come from very meager circumstances or if they’ve come from places where they didn’t have connections and they didn’t have media and they didn’t have all this, we know what it’s like to having nothing. When you are at rock bottom, all you can do is go up.
Believing in your own ideas
You will make doubters into believers by believing beyond what anybody else says. I didn’t have a tech company. I wasn’t going to be the next Facebook or anything. My company was a lingerie company for plus sized women who didn’t even think that they mattered. Because we want to celebrate them everyday, that’s what made the difference. When they saw the full figured divas come out with confidence, not being afraid to show off everything, think about that. That made a powerful moment in Shark Tank history. Then the nerve to have on a low cut, canary yellow peplum dress. I was ridiculous. But it made a difference.
You have to have the confidence to walk into a room like you own it. When you’re meeting with an investor, when you’re posting things on social media, you have to have the confidence to back it up. If you want people to buy, give them a reason to buy. What are you pitching to them? Why should they buy it? Bring the fight to them because we’re in a space where everything’s oversaturated. Black Friday’s coming up. Christmas. All this kind of stuff. Don’t forget that your target market needs what you have.
Making yourself known
If they don’t know about you, it’s your job to go out there and pitch to them and let them know in your social media posts, in your testimonials, in your credentials. You need to have 150 reasons why somebody should buy from you, hire you, book you, promote you. I want you to bring that confidence. The reason why I have these two little girls here is because they’re experimenting to see what works and that builds confidence. Your first pitch may not be that great but the time you say it for the 50th time, you might be so excellent it’s like, boom. Bring it. Bring your confidence.
Mastering the pitch
What exactly is a pitch? A pitch is a short, brief way of introducing your business, your book, your brand, your product, your service, your career, or maybe just who you are to the table to who you’re hoping is an interested party. Why should everyone have a pitch? Everyone should have a pitch because you want people to want to go to the next level with you whether that’s to buy something, set up an appointment with you, go check out your website, go check out your lead landing, go check out your quiz. You want people to do something after they hear it.
It’s like if I’m on the elevator, Oprah gets on the elevator with me or she gets on the elevator with you. What are you going to say to her? I promise you, it can’t be, “Oh, Oprah. I love you.” Cut it. Go ham and cheese on her. Let her know why she should be interested in your product, your service, who you are, what your brand says. You want that.
For those of you who are visual, think about someone in your family who [inaudible] well. If it’s your significant other. It’s the holidays. Y’all about to go ham and cheese. You over to their house, you chatting it up with the fam, the loved ones. Y’all putting food on the plate. Where you see your plate, that is your business. That’s your relationships. That’s your interview. That’s everything you have in your arsenal.
After y’all say grace, the first fork you pick up, that’s your pitch. Do you see how you went from a full plate to just this? A pitch is a juicy morsel. You want to entice them to do something more. You’re not giving them everything. They don’t need to know everything. They just need to know enough to hook them. How are you going to hook them? You don’t give them everything. What is most important to them? What’s most important for the investor to know about you? What’s most important for the customer to know about your product or your service? What challenge do they have and are you speaking to it?
If you’re in an interview, what do you want them to know about you that puts you heads and tails above everyone else? When you answer that dreaded question: tell us about yourself. If you want any attention, why should they be interested in you? If you have products that you treat like widgets and everybody makes them, then you got to find a unique way, your unique spin on it.
Start off with a bang
The reason why I wrote the book, Bad Bitches and Power Pitches for Women Entrepreneurs is because I really am the killer pitch master. If the title was just something boring, no one would buy it. With this, this caused so much controversy that people bought it who swore up and down they never would buy it. Why is that? Because the title was like, oh. Oh. Some women were like, “I’ll never buy the book.” Wound up buying the book because it’s a business book. It wasn’t what they thought it was or they thought I was being crass for a reason. No. This is an attention grabber. This is an attention grabber. Bait, hook, trap. You got them. That’s what you want your pitch to do.
The initial elevator pitch
All of the stuff you want to throw in is unnecessary in 30 seconds. It’s unnecessary in 60 seconds. It’s unnecessary at 90 seconds. You just want to hit them hard. As the great Dr. Cheryl Woods says, “Start off with a bang and end with fireworks.” What is the elevator pitch revisited? An initial elevator pitch is who you are, what you do, who you serve, why they should buy from you, and your call to action. That’s just a basic elevator pitch. Just give them just the basics.
Well, if you’re talking about the elevator pitch revisited or any pitch revisited, let’s go deep. Y’all ready to go deep? Let’s go deep. When it comes to having a pitch that is meaty. Meaty. But just enough meat, not too much. Just a nice morsel. You want to address the elephant in the room. Number one. What is the overall challenge or problem your target market is having? Whether your product or service helps put that to the side. What’s the problem? I’m the killer pitch master so I teach the art and science of the killer pitch. I write the pitches for my clients. We perfect them together. But that’s not all I can do. I’m a world class master communicator, which means, as a corporate trainer, I could help train on intergenerational communication, internal communication, external communication, how to sell without selling but you’re still selling. How do you do that?
How, if you’re an engineer, how do you tell someone else to do what you need or want in a way that they actually understand? If you’re a technical person or how are you giving out assignments but people still don’t know what they’re supposed to be doing. How do you do that? Then once you understand the problem because I thought everybody wanted to know how to pitch until people were like… I started throwing out questions online. They said they couldn’t think about pitching until they knew how to speak well publicly. Some of y’all are going to go to trade shows. Some of y’all have to do cold calls. You have to address their challenge because if you just offer up, “Oh, I’m a pitch master. This is what I can do.” If I don’t think I had that problem, it’s going to fall on deaf ears.
Address the problem
Address what the problem is number two. How do you solve the problem? What’s the problem? It makes you articulate what the problem is. Two, how do you solve that problem? What do you have in your arsenal to solve that problem? Then you give it to them. Quick. Give them the quick and dirty.
Number three. What credential can you throw out there that makes it clear you are who you say you are? That’s about credibility. Why should I mess with you? Why should I buy from you? Why should I book you?
Know your reputation
Four. What do your testimonials say about you? If they’re listening to you and they don’t buy right then and there, if they go on LinkedIn, what’s LinkedIn going to say about you? What are testimonials on your site, everywhere, going to say about you? You need to know that. What do people say about you when you’re not in the room?
Create a call to action
You know number five is all about your call to action. I need you to tell them specifically what you want them to do. Buy. Check this out. Go here. Look at this. Invite some friends. What do you want them to do? Be very explicit about that. Once you have all that together and that takes time. Right? Because some of you service different audiences. How I speak to successful entrepreneurs and speakers is very different from how I speak to top tech corporations, top financial services, banks. It’s very different. I have different pitches for different audiences.
One pitch is never enough
I want you all to know, one pitch is never enough for all the audiences. If you’re going into a pitch competition and you’re meeting with finance professionals then you know you have to have a great story in there. What story are you giving them? If you noticed in my pitch for the Sharks, I set it up with Valentine’s Day. Why did I do that? Because that’s emotionally compelling and people can relate to it. Don’t forget about your story in there. You want them to relate.
But if you’re meeting with finance people, you know you got to have facts, figures, and statistics. People are not going off of the warm and fuzzies. They’re going to be like, “Okay. How do I know I’m going to get a return on investment? Why should I bet on you? You’re the jockey, not the horse. Why should I bet on you? How do I know that you can sell? How do I know that people buy from you? How do I know that you have influence? How do I know that other people want to rock with you? What are your credentials? Where are the testimonials? What are people saying about you?”
Once you have that together for the one specific audience you’re starting with, before you go into others, when you’re putting it all together, how do you hook them initially? You want to start with a question, a startling statistic or a quote.
Here’s a pitch that I give sometimes when I’m at networking events. Ladies, ladies! Raise your hands if you want to be a bad bitch with the power pitch. Clutch the pearls. Men will raise their hands. I’m like, “Fellas, I got you.” Fellas, raise your hands if you want to be a bad man with a master pitching plan. Well, you’ve come to the right place. My name is Precious Williams and I’m a proud founder and CEO of Perfect Pitches by Precious where I teach the art and the science of the most killer elevator pitches, media pitches, investor pitches, sales pitches, speakers pitches, and interview pitches.
If you want to know where the money reside, I’m going to show you how to get investors to want to invest in your company. If you are seeking media attention, you want the big, big business brands. If you want Cosmo, Insta, all of them to feature you if you have a beauty product, I can show you how to do it at www.perfectpitchesbyprecious.com.
Let’s say you’re going in for the interview of your dreams and you need to know what to say to truly stand out. If you’ve got an interview, you can do the job. But how do you know you’re going to get that job? I’m going to tell you step by step how to see throughout your interview process so it’s a done deal.
If you’re a speaker and you’re tired of the phone not ringing. Ain’t nobody asking you to speak nowhere. No one’s booking you for anything or if they’re booking you for free, come check me out at perfectpitchesbyprecious.com and I’m going to show you step by step how to do that. I want you to be booked and busy and paid too, then you’ll get to a point where you’re booked and what? Blissful.
When I tell you the sales pitch is how you’re going to take yourself from unknown to legendary, please go to my website www.perfectpitchesbyprecious.com. I even have a free quiz for you take at pitchingforprofit.com that will take your pitch from where you are right now to where you truly need it to be to attract the target market where you can bait, attract and close with what? Ease. What? You want explosive sales? Come check me out: www.perfectpitchesbyprecious.com. My name is Precious Williams. I am the killer pitch master, sent here to help you what? Slay all competition through what? Pitching.
That’s the difference. Right? What you heard for Shark Tank is very different from what you heard from the elevator pitch. Right? There’s a difference. There’s a different story in there because everybody want to know where the money reside. Everybody wants to know how to stand out in a credit marketplace. Everybody wants to know how to get media attention and truly stand out. Let me show you how.
Coming up with a pitch
Here is if you’re doing a one minute pitch, these are the things that I need you to focus on. I’m not going to read them out because I know you can see them. You see. The first 10 seconds. Here’s what you do. 15 seconds. The intro. What is your intro? Remember I told you. Quotes, startling statistic, or question. 15 seconds. What’s the problem? Address the elephant in the room. 25 seconds. Offer the solution. At the last 10 seconds, make your big ask. That’s your call to action. What do you want them to do? I want you all to take advantage of that and really pay attention to how to really set up your pitch.
Here’s another way for you to come up with a pitch. There are different ways to come up with elevator pitches or any of your pitches. Look at this right here. I love engaging with a story. Sometimes you have time for a longer story. Sometimes you don’t have time. What are you going to spend your time doing? What are you going to spend your time doing? Look at this. This is a quick way to come up with your pitch. I tell you. Write out things long. Type it long and you’ll cut it later. Don’t think you have to, oh, 10 seconds here. No, no, no. When you end, that’s what it should sound like.
In the beginning, you need to get all of that out there because you’re going to have different audiences you’re going to be speaking to eventually. I need you to put the whole plate out there and then you’re going to cut and paste into a pitch and then you’re going to dress it up well so that is what? Seamless. Think about it. See, that’s two different ways of coming at a pitch.
Make a killer first impression
Then how do you make a killer first impression? When I tell y’all confidence, y’all need to bring it. You need to look people in the eye. You need to shake their hands. You want to make sure that if you’re going to make small talk, make it meaningful small talk. Some people don’t like small talk. I don’t want you all to speak to everyone but I do want you to engage with these five people and throw your pitch out there in conversational style. Not every pitch is what you do at networking events. Sometimes it’s just, let’s just talk. Let’s rap. You weave things into the conversation. That’s how you pitch too.
Here’s some of the steps to do that. The reason why I don’t want to read it is because I don’t want to teach to a PowerPoint. I think that you all can respect that. You’re all going to get this. I believe that Yelp is going to send this over to you.
Make eye contact
Tip number two. We just talked about eye contact. Not being afraid to look people in the eye because that’s integrity and it also means I’m not backing down. I am who I say I am. What does great eye contact say about you? To be able to look people in the eye and say, “I am equal.” You may meet people who make more money, who’ve been in business a lot longer. But they will respect you when you look them in the eye. What do you want your audience to focus on when they’re looking at you in the eye? What do you want your target market… What do you want the person in front of you to feel when you look them in the eye?
You want them to feel a connection, that they know that they can feel is there trust being built right now? Are you shaking my hand firmly? Can we have a conversation about little things so we can get to the bigger things? Make sure you’re looking people in the eye. It’s the first sign of communication. It’s the first sign of connection.
That’s even if you’re at a pitch competition or you’re networking. Even if you’re in video. I’m looking at you all because I want you to know beyond a shadow of all doubt, this is what I do. I’m not afraid to look you all in the eye. I’m not afraid for y’all to see my eyes. You want to bring your passion, your energy and your intensity. You want to be explosive. For those of you who are introverts who are like, “Oh, I can’t be, Precious.” You don’t have to be. When I started off, no one was like me. They were very boring. I started with their name, name of their company.
Give people a reason to care
Nobody cares until you give them a reason to care. If you are addressing the elephant in the room, which is the problem, and offering the solution, then I’m going to care. But if you just tell me your name and name of your company, I don’t care. I don’t care. I want you to call people out. I want you to ask a question. I want you to drop a set of books because you want all eyes on me like Tupac. I want you to go in.
If you’re an introvert, you can still bring passion, energy and intensity. You really can because you’re the quiet storm. I know all of us have met someone in our lives who was so quiet but when they spoke, everybody was like, “They’re talking. Don’t talk. They’re dropping gems.” Be that person. I’m gregarious and in your face. You can be the quiet storm and draw us to you with your quiet voice and spirit.
Walk softly and carry a big stick. Show passion for what you do. Give people a reason to want to work with you, hire you, book you. As someone who loves what they do, it’s magnetic. It draws people to you. Bring your passion, your energy, and your intensity. If you want to go hard, go big or go home. Fortune favors the bold. Drop a set of books. You want all eyes on you because you’re about to drop them bars that they’re not ready for.
Emphasizing the call to action
Again, I hate to keep coming back to what’s your call to action. But often times, we don’t tell people want we want. I want you to make the big ask. When I’m at events, let’s say, it’s women focused business events, I ask women to make warm introductions to people at certain companies. You know what? Because I asked on stage in front of everyone, they all do it. Don’t be afraid. If you’re a speaker, if you’re a speaker, you have to put out there what makes you different and why you should be paid. I’m not saying everybody is going to pay you in the beginning but you start to show consistency, you start to show that in your posts that you are the go-to expert in your industry.
Let’s say you make Shea butter. You make health and beauty products. Let’s say you make toys or whatever. Why should they focus on you? Why should they check this out? If you have this toy, do you have others? Are you the exclusive way of getting that? Is it in big stores or can I get it on your website? Make the big ask. Ask for the sale. As scary as it is, when you ask and you keep asking, over time, the no’s don’t matter anymore because you know you’re getting closer to the yes.
When I wrote this book, I promise y’all, my first book came out two years ago today. I thought two people would buy it. My coach called me, Tai Goodwin, and she said, “Your book is number one.” And I cried. Y’all. I didn’t know how to put together a campaign because I was just scared. I’m thinking nobody is going to buy it. When I tell you, I looked and it kept being number one. I was like, “Oh my God.” I couldn’t believe it. Then when Forbes Magazine offered to review it, wouldn’t tell me if it was going to be good or bad, imagine a Black girl from St. Louis, and it happened.
Yes, I’m a former attorney. Yes, I’ve done a lot of big things. But there’s so many people who write books. Two years later, this book sells more now than it did when it first came out. Make your big ask. If you’re seeking to get in front of someone, make the big ask in your network. When you’re at networking events, make yourself powerful. Show up with the confidence. You bring it. Make the big ask always.
I have a free quiz I’d love for you all to take. It’s a free six question quiz. As a killer pitch master, I came up with a quiz called Pitching for Profit. Whatever pitch you already have, this quiz will show you how to improve upon it. You answer the six questions. The algorithms will do their thing and then you get a free customized report that’ll show you how to improve upon that. I even have a free Facebook group that’s tied to it. It’s called Book and Busy Speakers if you want to be a booked and busy speaker.
I also have other things available for you but this is a free, free, free, free quiz. I want you all to understand that pitching ain’t easy but it can be fun once you get a handle on it, especially when you’re clear about your target and market. Especially when you know that you solve a real problem that you can qualify and quantify. Please, you can take the quiz right now. I’m still talking. You can take the quiz right now. Go to pitchingforprofit.com.
I also have my Triple Threat Book Bundle. I am the author of Bad Bitches and Power Pitches for Women Entrepreneurs and Speakers Only. This book is about the psychology of pitching. I know some of y’all are like, “Just give me the prompts.” No, ma’am. You can get that on Google. If you understand that there are seven different branding personas to pitching, going from if you’re unstoppable to powerful to mysterious to funny to creative to flawed to numbers.
Once you know what you’re ruled by and how you really move in the world, then you can take advantage of Bad Bitches and Power Pitches the Work Book. This book has a series of prompts for any kind of pitch you would ever want to do in life. From the elevator, media, investor, sales, speaker, and interview pitch, this has you covered. When you get finished, you have your pitches together, this book, Pitching for Profit: The Bad Bitches’ Playbook to Convert Conversations into Currency. Did you hear what I said? Currency. Currency isn’t just cash. I want y’all to be like NBA. YoungBoy Never Broke Again.
This book shows you how to build and rebuild your network so that you can monetize it. You can have people pitching you in spaces you’ve never been because they know what you do. It’s crystal clear to your network. Your network is your net worth. If people aren’t buying in your network, you’re in the wrong one. What do you need to put in your pitches, in your social media posts? All of those are pitches. What do you need to say to your friends to get them to pitch you the right way so that if you’re a speaker, you’re booked and busy and paid to becoming booked and blissful.
If you have a sales pitch, you’re starting off selling this and then you have other things to sell. Again, pitch, please. Do you hear me though? For men, if you’re watching this and you’re like, oh, these are just for women. I wrote these books primarily for women because I wanted to build up their confidence because there’s a time that women feel not so confident, even if they’re top of the food chain, the CEO. I wanted them to know once we get that together, anyone can use these books.
I’ve had a nine year old read these books and love it along with his mother. I’ve had men purchase these books. It’s like, “Oh, this speaks to me too.” It should but my target market was women. When your target market loves what you do, it draws in other people. That’s why I say. If you narrow your niche down, if you create your own lane, you can dominate your niche. You can dominate it.
I’m not compared to Toni Robbins or Les Brown or Lisa Nichols, Brene Brown. All of these wonderful people. Because I’m not a motivational speaker. I’m the killer pitch master. If you’re looking for pitching, who are you going to come to? You’re going to come to me. If you want to be a bad bitch with a power pitch, these are for you. If you want to be a bad man with a master pitching plan, these are for you.
My Triple Threat Book Bundle is right there. The link is right there. We’ll make sure you get that too. For those of you, the first 100, I will be personally mailing off this book to you and I’ll put my autograph in there and I will also put in a sweet note for you. Thank you all so much.
Here is my contact information again. Again, my email address is email@example.com. On Facebook, I’m @PerfectPitchP. On Twitter, I’m @PerfectPitchP. On Instagram, I’m @PerfectPitchesP. And on LinkedIn, I am Precious L. Williams, Killer Pitch Master.