YELP FOR BUSINESS PODCAST

Behind the Review

It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts.

Hosted by Yelp’s Small Business Expert, Emily Washcovick, the podcast features conversations with reviewers and business owners about their experiences—whether it was one star or five—giving listeners behind-the-scenes insights into what was really going on.

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Listen to the latest episode

Business Owners Make a Strong Case for Responding to Online Reviews

Hear from several business owners about how they use online reviews to strengthen their business practices, boost morale, and encourage customers to return again and again. Learn how to capitalize on your customer feedback to make lasting, positive changes.

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Business Owners Make a Strong Case for Responding to Online Reviews

September 15, 2022

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Putting Mental Health On The Table With Skull & Cakebones

September 8, 2022

In this episode, Emily is joined again by Yauss and Sascha of the Texas craft bakery Skull & Cakebones to take a deep dive into their mental health journeys and how it has impacted their business. They also provide tips on how to ensure you’re bringing your best, healthiest self to work.

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Duran’s is the Best Prescription for a New Mexican Food Craving

September 1, 2022

Duran Central Pharmacy is more than just a place to pick up a prescription—it's also home to a gift shop and beloved restaurant. Learn how owner Mona Ghattas caters to multiple audiences and has kept what works but also evolved to keep up with the times.

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Building an Emotionally Invested Customer Base

August 25, 2022

Dogue Spa, a unique dog grooming salon in West Hollywood, California, does standard grooming, but it also uses color to make dogs look extra snazzy. Humans and dogs alike have been known to treat Dogue as a second home, where customers trust the experienced staff to go above and beyond.

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Building Competency as a Boss While Growing a Business

August 18, 2022

The experience at Uncommon Closet—a tailoring and custom clothing business—is intentionally inclusive. Hear how the emphasis on creating a positive, gender-affirming customer experience has remained throughout the business’s evolution.

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The Secret to Get Business Blooming From a New York Florist

August 11, 2022

Nearly 30 years into his business, Starbright Floral Design owner Nic Faitos is still having fun and finding unique and creative ways to work with clients and celebrate flowers. Plus customer Ali S. shares what sets Starbright apart from other floral shops.

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Sometimes Change is the Best Ingredient in Small Business Success

August 4, 2022

Tres Lecheria Bakery in Seattle makes one thing, tres leches cakes. After pivoting from an assortment of baked goods to just the most popular, find out how Kevin Moulder’s business took off in some unexpected directions.

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Baking Your Experiences and Beliefs Into Your Business

July 28, 2022

Owners Yauss and Sascha of Skull & Cakebones have made their bakery a haven for all kinds of people. Hear how they’ve baked their own personal experiences and beliefs into their small business, creating a safe space in their community.

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Developing a Customer Relationship with Longevity

July 21, 2022

The staff of Robbins Brothers connects customers with their dream piece of jewelry. Tune in to hear Kevin’s engagement ring shopping experience and how General Manager Charlotte helps foster a positive environment within what can be an intimidating realm of jewelry shopping.

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Mapping Out Your Social Media Strategy With Yelp’s Lara Betthauser

July 14, 2022

Yelp Social Media Manager Lara Betthauser shares tactics for managing your social media pages effectively—plus how to get over the scary idea of video content by using existing resources: your employees.

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The Power of Educating Your Customer Base

July 7, 2022

Through a well-educated staff and a careful selection of products, Keith Zeiler has grown a dedicated following at his boutique pet store Paws on Chicon, with two locations in Austin, Texas.

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Going Back to School for a Really Good Beer

June 30, 2022

Farm Ale Brewing Co. stays true to the history of its old schoolhouse, while brewing exceptionally good beer. Listen in to hear how they’re keeping things small and local to ensure the highest quality ingredients while supporting other local businesses in the area.

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