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Behind the Review

It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts.

Hosted by Yelp’s Small Business Expert, Emily Washcovick, the podcast features conversations with reviewers and business owners about their experiences—whether it was one star or five—giving listeners behind-the-scenes insights into what was really going on.



091522 podcast review response strategies

Business Owners Make a Strong Case for Responding to Online Reviews

September 15, 2022
Hear from several business owners about how they use online reviews to strengthen their business practices, boost morale, and encourage customers to return again and again. Learn how to capitalize on your customer feedback to make lasting, positive changes.
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090822 podcast skull cakebones deep dive

Putting Mental Health On The Table With Skull & Cakebones

September 8, 2022
In this episode, Emily is joined again by Yauss and Sascha of the Texas craft bakery Skull & Cakebones to take a deep dive into their mental health journeys and how it has impacted their business. They also provide tips on how to ensure you’re bringing your best, healthiest self to work.
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090122 podcast durans

Duran’s is the Best Prescription for a New Mexican Food Craving

September 1, 2022
Duran Central Pharmacy is more than just a place to pick up a prescription—it's also home to a gift shop and beloved restaurant. Learn how owner Mona Ghattas caters to multiple audiences and has kept what works but also evolved to keep up with the times.
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082522 podcast doguespa

Building an Emotionally Invested Customer Base

August 25, 2022
Dogue Spa, a unique dog grooming salon in West Hollywood, California, does standard grooming, but it also uses color to make dogs look extra snazzy. Humans and dogs alike have been known to treat Dogue as a second home, where customers trust the experienced staff to go above and beyond.
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081822 podcast uncommon-closet

Building Competency as a Boss While Growing a Business

August 18, 2022
The experience at Uncommon Closet—a tailoring and custom clothing business—is intentionally inclusive. Hear how the emphasis on creating a positive, gender-affirming customer experience has remained throughout the business’s evolution.
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081122 podcast starbright

The Secret to Get Business Blooming From a New York Florist

August 11, 2022
Nearly 30 years into his business, Starbright Floral Design owner Nic Faitos is still having fun and finding unique and creative ways to work with clients and celebrate flowers. Plus customer Ali S. shares what sets Starbright apart from other floral shops.
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080422 podcast tres lecheria

Sometimes Change is the Best Ingredient in Small Business Success

August 4, 2022
Tres Lecheria Bakery in Seattle makes one thing, tres leches cakes. After pivoting from an assortment of baked goods to just the most popular, find out how Kevin Moulder’s business took off in some unexpected directions.
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072822 podcast skull and cakebones

Baking Your Experiences and Beliefs Into Your Business

July 28, 2022
Owners Yauss and Sascha of Skull & Cakebones have made their bakery a haven for all kinds of people. Hear how they’ve baked their own personal experiences and beliefs into their small business, creating a safe space in their community.
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072122 podcast robbins brothers

Developing a Customer Relationship with Longevity

July 21, 2022
The staff of Robbins Brothers connects customers with their dream piece of jewelry. Tune in to hear Kevin’s engagement ring shopping experience and how General Manager Charlotte helps foster a positive environment within what can be an intimidating realm of jewelry shopping.
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071422 podcast lara social

Mapping Out Your Social Media Strategy With Yelp’s Lara Betthauser

July 14, 2022
Yelp Social Media Manager Lara Betthauser shares tactics for managing your social media pages effectively—plus how to get over the scary idea of video content by using existing resources: your employees.
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070722 podcast Paws on Chicon

The Power of Educating Your Customer Base

July 7, 2022
Through a well-educated staff and a careful selection of products, Keith Zeiler has grown a dedicated following at his boutique pet store Paws on Chicon, with two locations in Austin, Texas.
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063022-podcast-farm ale brewing

Going Back to School for a Really Good Beer

June 30, 2022
Farm Ale Brewing Co. stays true to the history of its old schoolhouse, while brewing exceptionally good beer. Listen in to hear how they’re keeping things small and local to ensure the highest quality ingredients while supporting other local businesses in the area.
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