Events
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Featured Event
Success on Yelp: Free & Paid Tools
Wednesday, Sep. 28 at 12 p.m.
Online
Learn how to implement the most important tools that will help you optimize your Yelp Page and manage your online reputation.
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On-demand events
Yelp’s Black in Business Summit
Headlined by Wayne Brady, Yelp's 2022 Black in Business Summit highlighted inspiring stories, business tips, and lessons learned from Black entrepreneurs. Replay all the sessions here.
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Boosting Your Brand (and Sales) with Effective Marketing
As the “new normal” takes shape, businesses struggle to merge pandemic-related operations with the re-entrance of patrons into their brick-and-mortar businesses. Join Nicole to hear how it’s done—and how to do it seamlessly from a branding perspective.
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Yelp’s Women in Business Summit
To celebrate Women’s History Month, Yelp hosted its second annual Women in Business Summit on Thursday, March 24, 2022. Headlined by beauty entrepreneur Bobbi Brown, founder of Jones Road Beauty, this summit brought together dynamic female entrepreneurs, along with leaders in social media, marketing, and finance, for a day of thought-provoking conversations, inspiration, and actionable advice.
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9 Steps to Grow Your Business Successfully
Growing your business can be challenging, confusing, and risky—but it’s also one of the most rewarding parts. As you consider expansion, there are a few key fundamentals that can be applied to any business type.
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A 5-Star State of Mind
5 stars or 1 star, all reviews are an opportunity to market your business. 93% of customers read reviews of local businesses before picking one, so it’s important to get it right. In this webinar, learn best practices for responding to customer reviews—both positive and negative.
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Using Photos to Drive Sales
Photos help tell the story of your small business. They paint a picture, invoke emotion, and can even be the difference between a consumer scrolling past your page or becoming a loyal client.
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Success on Yelp: Free and Paid Tools
In this session, discover how Yelp’s new tools and features can help you communicate your most important business information to current and potential customers.
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How to Bring Your Brand to Life
Creating a great brand requires more than just making a beautiful logo. Hear best practices from brand leaders on how Black business owners can create a unique, highly resonant brand that will keep customers coming back.
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In Conversation with Wayne Brady
In this keynote session, producer, actor, and musician Wayne Brady sat down with Yelp’s Darnell Holloway to discuss the soft skills that businesses should integrate into their operations and use in everyday life.
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Meet the Yelp Community Team
Learn how Yelp Community Managers work to connect great local businesses with customers in their communities.
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Success on Yelp
Learn how to implement the most important tools that will help you optimize your listing and manage your online reputation.
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Better Marketing Starts With Better Audiences
Learn how Yelp’s newest off-platform solution, Yelp Audiences, helps national and regional marketers reach their target markets by taking the guesswork out of finding your customers.
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Black in Business Summit
Replay headliner Wayne Brady’s session from the 2022 Black in Business Summit, and don’t miss the recordings of all the other sessions.
How to Bring Your Brand to Life
Creating a great brand requires more than just making a beautiful logo. Hear best practices from brand leaders on how Black business owners can create a unique, highly resonant brand that will keep customers coming back.
Learn more
In Conversation with Wayne Brady
In this keynote session, producer, actor, and musician Wayne Brady sat down with Yelp’s Darnell Holloway to discuss the soft skills that businesses should integrate into their operations and use in everyday life.
Learn more
Meet the Yelp Community Team
Learn how Yelp Community Managers work to connect great local businesses with customers in their communities.
Learn more
Women in Business Summit
Watch back all the sessions from the 2022 Women in Business Summit, featuring a group of dynamic female entrepreneurs, along with leaders in social media, marketing, and finance.
Breaking Through: How To Make It in a Crowded Market
Hear from Glossier and three founders from the next generation of leading beauty brands to learn how they have navigated the delicate processes of starting their business, scaling it, overcoming obstacles, and tackling new goals.
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In Conversation With Bobbi Brown
New York Times best-selling author and Jones Road Beauty founder Bobbi Brown shares what she’s learned about reigniting your entrepreneurial spirit, following your dreams, and leading as a female entrepreneur.
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Watch Us, Follow Us: What Video and Social Media Mean for Local Business
Hear from leaders in the social and video industries about how businesses can leverage these platforms to stay relevant and keep their audiences engaged.
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Explore further
Customer success stories
Yelp works for businesses. Over 3.6 million business owners have claimed their Yelp Business Page. Explore some of their success stories here.
Educational video library
Learn how to showcase your business and connect with the Yelp community.
2022 Women in Business Summit
Watch back all the sessions from the 2022 Women in Business Summit, featuring a group of dynamic female entrepreneurs, along with leaders in social media, marketing, and finance.
In Conversation With Rebecca Minkoff
For over 15 years, Rebecca Minkoff has made luxury fashion accessible with her edgy and feminine designs. In this recording, Yelp Trend Expert Tara Lewis and Rebecca talk all things career and entrepreneurship.
Racial and Gender Inequality in the Business World
Hear how Black business owners can navigate the increased attention and support for the Black community. The speakers from this session also share actionable takeaways for small business owners who may not have access to the resources of larger companies.
Branding 101: How to Market Your Business
Get first-hand insights from industry leaders on how to incorporate marketing, social media, and PR when building a brand.